For Muvico, a New 4K Projector Installation Goes Way Beyond Movies
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By Bryant Frazer
September 11, 2007
September 11, 2007
Source: Film & Video
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Large companies like Sony that attempt to straddle multiple markets and business models are often criticized as corporate Frankenstein's monsters — struggling against myriad complications to bring interests in content, professional gear, and consumer products into alignment. That tendency makes the deal recently announced between Sony and Fort Lauderdale, Florida-based movie-theater chain Muvico Entertainment — which has installed 4K SXRD projectors on all 18 screens in a new suburban Chicago location, bringing Sony's installed base of 4K projectors close to 40 — more intriguing. Muvico isn't just buying projection from Sony; it's offering PlayStation gaming in a "Teen Cafe" where kids can hang out before or after shows, and VAIO computers in a children's playroom. Meanwhile, Muvico intends to secure alternative programming for its digital screenings in part by working with artists signed to Sony Music labels. F&V spoke to Andrew Stucker, director of Sony's digital cinema systems group, about 4K projection technology, and to Michael Whalen, President and CEO of Muvico, about their hopes for making the investment pay off.
