Monday, July 12, 2010
Is Universal's Harry Potter the Worst Marketing/Research Job Ever?
The path to Harry Potter is marked via masking tape on the ground. Universal was obviously caught with its pants down and badly underestimated their market. Just as there are perils for spending too much, there are also ones for been to cheap. They've already opened up the land to Universal Hotel guests an hour before the official opening and it still is well undersized for the demand.
They take roughly 14 guests as a time, pick out two, and magically select wands (via a number of cheesy doorbell switch activated special effects) from the cupboards for both of the selectees.
There are sixteen different models of wands available in the gift shop, priced at $29 each. Not sure if they really have unicorn hard inside them as claimed.
With it's three rides (two of which are off-the-shelf iron rides having no relationship with the Harry Potter series), some poorly merchandised shops, no characters, and even a 45 minute wait to get some Butter Beer, one can only conclude that Universal could have done better. Much better. No doubt there will be some improvement in their other parks in the upcoming years.