So you've spent $2k to get a fancy quad core 27" iMac with that new mini DisplayPort input connector.
If you want to use the display with an external source it'll cost you. Turns our you need to buy an Atlona DVI to Mini DisplayPort adaptor to use it- add another $179. If you use an AppleTV you'll need a scalar as well.
http://www.atlona.com/Atlona-DVI-to-Mini-DisplayPort-Converter-p-17859.html