JC Decaux Helps Paris Get Mobile (on Two Wheels)
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JC Decaux, the world's second largest outdoor advertiser, has financed a project in Paris that will see 20,000 bicycles become available for rent to Parisians for transportation or pleasure.So far, 750 bicycle stations have been set up in the city, and a total of about 10,648 three-speed bikes, complete with electronic locks, are available to be rented, writes the Austin American Statesman.
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The campaign is designed to reduce the number of cars in the streets of the city. Bicycles can be rented for short-term use, and returned to any one of the bicycle stations.
