Those Ads Before the Movie

National CineMedia Up in 2Q

by Erik Sass, Monday, Aug 13, 2007 7:00 AM ET

NATIONAL CINEMEDIA, INC., WHICH OWNS almost half of the nation's largest in-theater network (National CineMedia, LLC), announced a 46.6% increase in revenue in the second quarter of 2007 to $83.7 million, compared to the same period last year.

This was due largely to a 52.8% increase in advertising revenue, to $76.7 million--a testament to the continuing rapid growth of cinema advertising. Overall income rose to $6.3 million, compared with a net loss of $1.2 million in the second quarter.

While national ad inventory remained basically flat, local and regional advertising enjoyed a boom, growing 47.6%. The company saw a 6.9% increase in the average number of theaters used in the network.

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