American Owned, Chinese Made Flat Panel Manufacturer #1

Probably not good news for Japanese and Korean manufacturers...

Irvine, CA - August 22, 2007 - VIZIO, once known as the fastest growing brand of HDTVs, was named by DisplaySearch as the #1 selling brand of flat panel (LCD and Plasma) HDTVs in the U.S. With a business model focused on providing high-performance and high-value HDTVs, VIZIO, in just 4 years, has gone from virtual obscurity to #1 in North American flat panel HDTV sales. For the first time in more than a decade an American brand led major categories in U.S. TV sales.

According to DisplaySearch Founder and President Ross Young, "VIZIO's rise from the #15 flat panel TV brand in Q2'05 to #1 in Q2'07 is quite remarkable given the intense competition in this market and can be attributed to its unique channel strategy. Its warehouse club channel focus and lack of channel conflicts enabled the company to get to disruptive price points which helped fuel the rapid rise of the warehouse club channel in the US TV market and caused its shipments to surge. In addition, VIZIO's successful expansion outside of the club channel to Circuit City, Sears and Wal-Mart while maintaining its attractive price points further boosted its growth and enabled the company to earn the #1 ranking in the North American flat panel TV market."