Follow the Leader

August 12, 2007

Universal Orlando Increases Ticket Prices To Match Disney

Orlando, FL -- Universal increased ticket prices Friday for its Orlando theme parks Universal Studios and Universal’s Islands of Adventure. The one-day, one-park ticket for price for adults increased from $67 to $71. Child tickets increased from $56 to $60.

The increases were not limited to just the one-day, one-park ticket. Universal also increased prices on selected packages, Florida resident offers and for its online promotion. The price hike at Universal matches last week’s price increase at Walt Disney World’s theme parks.

Universal City Development Partners also reported their second quarter earnings. The company reported a 32 percent increase in earnings with a 3 percent decline in attendance at the gate and a 2 percent decline in paid admission.

In park per capita spending was up. Revenue from food, beverage and merchandise increased 8 percent. Overall, Universal reported a net income of $36.3 million compared to $27.4 million for the same period a year ago.