Friday, June 29, 2007

LAX Gets Digital Signage

USA: Over 60m passengers a year traveling through Los Angeles International Airport will get information from a new digital advertising network.

Prestige Digital Network is being launched by airport advertising company JCDecaux in collaboration with Israeli digital signage company C-nario. It is being operated by Diversified Media Group.‘Raising the bar in indoor digital advertising, this exclusive campaign exposes over 5m commuters each month to unique advertising content. Our experience has shown that using digital signage as an advertising platform enhances brand impact for advertisers, maximises revenue opportunities of media sellers and informs and entertains consumers unlike any other medium,’ said Eyal Rom, C-Nario general manager for North America ‘This is part of our concerted effort to make an impact on the North American market, having deployed digital signage solutions at JFK International Airport, Time Warner Center and other high profile locations.’

C-nario’s newly released digital signage platform, Advertiser 4, manages over 50 different advertising content channels on Prestige Digital Network units strategically located across the 3,400 acre airport. Each unit is comprised of two back-to-back 70in LCD screens running high definition videos and images synchronised, managed and monitored through C-nario’s software solutions.