Monday, June 25, 2007

Personal Touch

Having just returned from the Tom Bradley International Terminal at LAX, it struck me that one of the frontiers left in our industry is how to personalize the guest's experience.

Imagine a trip to to a theme park that automatically optimizes and adapts to your day's schedule during your day- allowing you to see your favorite rides and adding somethings you haven't seen while simultaneously shortening your wait in queue lines.

Imagine a parking lot directing you to the closest empty space; a mall signage system directing you to your favorite stores and informing you of what's in stock in your size; a restaurant with digital signage touting tonight's specials on a sign as you drive by.

None of this is a great stretch with available technology...