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The high-tech electronics that have long been available in costly home systems are making the jump to the road. Posh audio systems that play to serious audiophiles have become a tool of choice for luxury-car makers hoping to distinguish their models in a crowded market.
B&O System in an Audi R8
http://online.wsj.com/article/SB118360182264657813.html?mod=AutosChannelMain_Review