Friday, July 20, 2007

Lackluster LG LCD Offering

LG unveiled a new line of premium LCD TVs, the LBX series. All three will be 1080p sets, planned to roll out in September and priced just above the fray of Chinese-built LCDs: 42" for $2,499, 47" for $3,299, and 57" for $4,499.

They will offer such step-up features as 120Hz motion enhancement, a wider color gamut capability and a glossy piano-black finish—sounds a lot like the like many LCD TVs made by a certain Korean arch-nemesis. During the unveiling, LG execs commented on the fact that some consumers still believe that plasma has a better picture, and announced the addition of a 50" 1080p plasma (50PY3D) to its high-end plasma sets.