Saturday, July 21, 2007

NBC at the Checkout Line

Thomson's PRN, NBC, and Progressive Insurance sign Digital Signage Pact

The agreement continues a long-time collaboration between PRN and NBC in the out-of home media market, as NBC has been an advertiser and entertainment content partner to PRN since 2000. As part of the agreement, NBC Universal will develop short-form content that will offer key targeted advertisers integrated branding opportunities designed specifically for the supermarket environment. The content will air on PRN's Supermarket Checkout TV, which is viewed more than 45 million times each month by consumers in retail stores across the country.

The leading American Insurance company, Progressive Insurance, has signed on as the charter advertiser and will be featured in special segments that integrate its brand, promote interactivity and drive consumers to its website.